The three library websites I compared were Christchurch City Libraries, Auckland libraries and United World College of South East Asia (UWCSEA) an international school in Singapore. I was hoping to compare three school libraries but as I was researching for this post I found many school library websites are behind password protection or are simply a page on the school website with a link to the catalogue.
Andy Burkhardt states that libraries should be using social media to: communicate, respond to feedback, promotions and getting to know their users (2009). Here are some reasons school libraries should be using social media
- Build community. One of the great advantages of social media is that it encourages communication, collaboration and the building of community. Both the Christchurch City library website and the Auckland Libraries website have tabs for teens and kids. On the Teens pages there are sections for homework help. Both libraries also have photo sharing tools Flickr for Christchurch and Instagram for Auckland. Both show community events within the library and in other areas. Both libraries have Facebook and Twitter accounts.
- Get the message out. All websites have articles, links to events happening within their libraries. Summer reading programmes, seminars, resources. The two public libraries also have ways to tweet or like their posts. This feature helps the message spread even further than the reach of the library website, utilising the friends and followers of their patrons. These extra tools encourage further communication and collaboration (Braxton, 2015).
- Access resources. UWCSEA has booking sheets for spaces within the library. They show that teachers and students and parents can book these areas. All the libraries have ways to access the catalogue and e-resources. UWCSEA also has libguides for students and teachers including seminars for deeper learning. Christchurch and Auckland have a way to book a one to one session with a librarian to help with research, computer skills or reading recommendations.
- Opportunities for participation. One thing social media and web2.0 offers library patrons is the chance to participate. The public libraries have areas on their websites that enable patrons to recommend books for purchase or give feedback about programmes and services. There are blogs offered that have comments enabled. By adding in the opportunity to get involved the visitors to the website also take ownership of the library itself (LeGarde, 2011).
- Getting parents involved and caring about their school library. Barbara Braxton recommended that librarians should target parents, peers and principals when advocating for their libraries (2012). Particularly when it comes to parents, as they can be powerful school library advocates, she recommends being a prominent presence through newsletters, website and social networking (Braxton, 2012). UWCSEA has a sign up area for parent volunteers in the library as a tab on their website.
These are great reasons for school libraries to get involved with social media.
References
Braxton, B. (2012, July 12). Peeing on the job [Blog post]. Retrieved from Blue Skunk Blog: http://doug-johnson.squarespace.com/blue-skunk-blog/2012/7/12/peeing-on-the-job-guest-post-by-barbara-braxton.html
Braxton, B. (2015, July 19). The social media hat [Blog post]. Retrieved from http://500hats.edublogs.org/2015/07/19/the-social-media-hat/
Burkhardt, A. (2009, August 25). Four reasons libraries should be on social media. Retrieved January 11, 2016, from http://andyburkhardt.com/2009/08/25/four-reasons-libraries-should-be-on-social-media/
LeGarde, J. (2011, August 9). 5 things every school library website should have [Blog post]. Retrieved from The adventures of library girl website: http://www.librarygirl.net/2011/08/5-things-every-school-library-website.html